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Director of Enrollment:

Peninsula Catholic High School in Newport News, Virginia is seeking a Director of Enrollment. This position provides visionary leadership in the development, implementation, and achievement of strategic recruitment, retention, and graduation goals of the school. The Director is responsible for critical recruitment and marketing strategies, enrollment projections, goals, budgets, policies, procedures and guidance for the Enrollment process.


  • Develops an annual student recruitment plan for the campus;

  • Oversees the development of a strong pool of applicants that yields a diverse student body;

  • Directs recruitment, follow-up, conversion and overall enrollment of all applicants;

  • Monitor results  to ensure the achievement of targets

  • Coordinates school visit days, Open Houses, and shadowing opportunities;

  • Promotes the school by making presentations and speeches at conferences, community events, parishes, Feeder schools throughout the Peninsula and Southside;

  • Recruits and trains representative students and parents to work as ambassadors to promote the school and assist with recruitment activities;

  • Coordinates with the administration and marketing in the development of the application and other publications for incoming students;

  • Documents progress of applicants at all stages of the Enrollment process and coordinates and implements any placement testing for incoming students;

  • Assists with orientations for new students and/or new parents;

  • Tracks enrollment statistics for students at all stages of the enrollment process and prepares reports;

  • Supervises an assistant;

  • Works with International agencies on recruitment of International students.

  • Proposes an annual plan and detailed budget for Enrollment;

  • Coordinates with the Marketing to ensure recruitment materials and website accuracy and appeal, and efficient and effective use of advertising and promotion budgets.


  • Bachelor’s Degree (Master’s Degree preferred) in education, public  administration, or other related field with at least five years' service in faculty or administrative roles.

  • Experience in an academic setting, especially in the areas of analysis of academic records

  • Experience with financial aid

  • Possesses professional oral and written communication skills

  • Exceptional time management skills and the ability to prioritize work

  • Attention to detail and problem solving skills 

Please send cover letter, resumé, Diocesan application, (which can be found at, and references to: 

Janine Franklin
Peninsula Catholic High School
600 Harpersville Rd.
Newport News, VA 23601  

Application deadline is September 6, 2019 or until position is filled.

Peninsula Catholic High School, a college preparatory high school in Newport News, serves students of all faith traditions in grades 8-12.  Please visit for more information on our dynamic, innovative school.

Job Description